Finalizing Packaging

It never ceases to amaze me how many details there are to cover when discussing packaging… How the simplest things can spark endless debates, and how something you’ve looked at 100 times can suddenly look completely different when viewed from another perspective.

While we’ve taken our time to ensure that every detail is covered from the cigar (manufacturing) standpoint, that time has afforded us just as much time to debate over direction in what our first cigar brand will look like in the marketplace.

As frustrating as it can sometimes be to have four ‘cooks in the kitchen’, I must say that the end result is turning out to look FANTASTIC! I would love to post a pic here of what I’m talking about but… you ‘ll see it soon enough (and I do mean sooner than later).  Until then, here’s a ‘snapshot’ from this afternoon’s packaging meeting…