The company with some of the biggest buzz lately in Social Media has yet to release a cigar. Crowned Heads which was formed by former employees of CAO has Jon Huber in the limelight once again. Huber who was the Director of Marketing before the company was bought by Scandinavian Tobacco Group has used social media to perfection to create a buzz for a cigar that no one has any idea of what it will bring to the table. Four Kicks is slated to be released soon in limited numbers and the stores that have been announced as retailers are already fielding calls on the smoke.

erbIt was towards the end of 2010, and my colleagues and I were in the midst of a tumultuous period of uncertainty, transition and change. The company that we held dear to our hearts, CAO International, Inc., was caught in the middle of a corporate merger between Swedish Match and ST Group (CAOʼs parent company at the time). The very foundation that CAO had been built upon–people, relationships, integrity, and loyalty–were being stripped away. The end result would be that many people whom we considered as ʻfamilyʼ would soon be unemployed and CAO would find itself being taken away from its hometown of Nashville, TN, and relocated to Richmond, VA.

I ran a little short on time for the regular review, but have no fear, I have something even better for you this week: An interview of Jon Huber of Crowned Heads. The video that follows was recorded this past weekend at the Chattanooga Tweetup, and Jon speaks at length about selecting a factory to work with, blending with Ernesto Perez-Carrillo and what to expect of the from the upcoming Four Kicks line. And possibly some shenanigans, you’ll have to watch and fine out. Enjoy!

Crowned Heads LLC, the Nashville, Tennessee, cigar company formed by former executives from C.A.O., has joined with Ernesto Perez-Carrillo, the veteran cigarmaker who once rolled La Gloria Cubana cigars in Miami. Perez-Carrillo is going to make Four Kicks, the first cigar for Crowned Heads.