If you put me on a desert island and said I could have only one of the following three things–television, books, or music–the choice would be quick and easy for me.
Music is life’s blood to me. It moves me, it inspires me, it makes me feel, and it makes me think. We don’t watch much TV in our household, but whenever we do, it’s more of a numbing agent than anything else. Books? Put it this way–I’ve been reading Keith Richards‘ autobiography for almost a year now and I’m nowhere near done. I don’t find much time to read and I think I might have ADD.
On the other hand, music is constantly around me. It’s always on in our home, on my laptop in our office, and almost always in my car. Music can take me to a far and distant place in my mind where I can write my own book, create my own film in my mind, and it often inspires me to create. For me, the cocktail of lyric and melody is beyond intoxicating; it’s mesmerizing and transforming.
By now, it’s no secret that ‘Four Kicks‘ was musically inspired (you can find the back story on our website and it’s been well-chronicled by several cigar bloggers online, as well). The current cigar project we’re working on also has its roots in music. The blend style planted its seeds in my mind’s soil some six months ago while I was listening to a particular song; to be more specific, when I was listening to one instrument in that song–over, and over, and over (yeah, I’m not too popular around my office at times).
We grow old–there is no choice in the matter. Whether you live a good lifestyle or a not-so-good one, we all grow old. But music–good music–never gets old. It’s timeless, it transcends generations, and it lives on and on. A well-crafted song is like a well-blended cigar. It has a ‘hook,’ but beyond that, it tells a story. It has an opening, a middle, and a conclusion to that story; it has an evolution. Listen to Ravel’s “Bolero;” it opens gently with a delicate drum cadence and slowly builds with layers of flutes, piccolos, and oboes…building and building….getting heavier and heavier….louder and louder…until the full orchestra culminates in a crashing crescendo of sound that is passionate, bold, and unforgettable. Listen to Led Zeppelin’s “Over The Hills and Far Away.” It begins only with Jimmy Page’s acoustic guitar…it lulls you into a sense of serenity; then the tempo picks up oh-so-slightly as Plant’s “Hey Lady….you got the love I need…,” enters the room. In a matter of moments, it’s full-blown-plugged-in-Zeppelin with Plant’s screeching vocals….taking you on a ride before it slowly and gently lets you off….the song resolving and concluding with a gentle, singular note.
The cigars I’ve smoked that stand out in my memory were balanced–one note didn’t taste ‘louder’ than the others–complex (symphonic marriage of flavors), and had an evolution of flavors. They told a story. Other cigars I’ve had that weren’t so memorable, were largely ‘one-note’ and, often times, the flavors were muddled and the components were most likely ‘out of tune.’
I suppose living in Nashville, aka “Music City,” doesn’t hurt; everywhere you go there is music. Walk into any dive bar with live music on any given night, and I promise you that your chances are good you’ll walk away saying, “Wow–I can’t believe they’re (insert band/singer-songwriter here) not signed to a record deal!?” They don’t put fluoride in the water here–they put melody in it. Our office walls don’t have photos of tobacco fields on them–they have life-size black & white portraits of Johnny Cash, Gatemouth Brown, John Lee Hooker, Roger McGuinn, and Sam Phillips on them. Would there be a ‘Four Kicks‘ if I didn’t live in Nashville? Maybe–maybe not. Since I’m a big believer in destiny, I’ll go with the latter. I owe a lot to Music City: my livelihood, my home, friends, and (most importantly) my beautiful bride and son. In every way, my inspiration lives here; so, thank you, Music City.
I’m hopeful that the blend we’re working on now will live up to its musical inspiration. Ultimately, I want this cigar to taste on my palate the same way this piece of music sounds to my ears. Maybe that sounds obscure and esoteric, but in the end, YOU will be the judge of that next year.
Great read, Jon. It’s always nice to know someone else feels as passionately about music as I do.
Another great blog Jon – this reminds me of many of the things I’ve read about James Suckling’s theory of tasting wines and cigars…you should be able to find a balance, a harmony, and a hook.
Cigars can be treated as an emotion and not as a science.
I think of yourself as more of a ‘taster’ (finding the emotion) -and not heavily involed in the ‘scientific’ or blending/rolling side of the cigar.
You do an amazing job of identifying the hook and generating that emotion, not just for yourself, but understanding what others are looking for in that harmony.
After being about 5 sticks into the Four Kicks box I’ve been reminded just how good you are at this, and why Crowned Heads will continue to grow and be a major player in this industry.
Looking forward to whats in store for the future…
Happy Holidays
JT
JT – Thanks for your kind words.
If I were to continue the whole ‘musical analogy,’ I would say that I am but one member of a ‘band’ of talented people that creates the final product (or ‘sound’).
It’s true that nearly every band has a ‘lead singer’–who’s most often the most visible member–but the singer is no more important to the final sound than the drummer who provides a steady beat or the guitar player or bass player, keyboards, etc.
I’m blessed and quite fortunate to be surrounded by such talented people–Mike, Nancy, Michael, Ernesto, and the team at Tabacalera La Alianza.
Thanks again for your comments and I hope you’ll keep enjoying Four Kicks.
Thanks Jon,
It is my strong feeling that the most successful people in the world enjoy their success by surrounding themself with the smartest best compliment to their ability – great song singers have great song writers, great QB’s have a great O-line and great people have great mentors.
I’ve been following you since your CAO day and understand what that team means to the mission you have.
I’ve enjoyed following this from day one and look forward to all of the days following!
All the best!
JT
Great read Jon. I’m enjoying your cigars.. nice to see Gatemouth Brown being mentioned… he was a great musician. Ever listen to Doug Sahm?
CG – Glad you’re enjoying Four Kicks…I’m not familiar with Doug Sahm.
Congrats again Jon and the Gang can’t wait to finally try the Kicks!!